Guidebooks

HOME PAGE
GUIDEBOOKS
TV PSAS
PRINT ADS
CLIP ART
AVAILABLE RESOURCES
WRITTEN COLLATERALS
MARKETING AWARD
RESEARCH RESOURCES

These guidebooks will help with council marketing programs and plans, and include sample press releases, publicity ideas, media contact forms, surveys, and more.

                                                

Developing a Local Council Marketing Committee

With marketing as one of the five critical issues of the National Strategic Plan, it is more important than ever for councils to cultivate relationships with board members and volunteers who can enhance their marketing efforts. This guidebook describes some methods for organizing a marketing/communications committee and ideas on how that committee can work with others in the local council to help achieve the council's goals.

Developing a Local Council Marketing Plan

This guidebook explains the relevance of marketing and emphasizes the importance of planning to achieve council strategic goals.  It also outlines the basic tenets of a marketing plan and has some helpful tips to get councils started. This workbook contains checklists and worksheets that can be instrumental in strategic planning.

Council Positive Publicity

Learn how to get Scouting's values message out in your community.  This book includes tips on dealing with the media, how to go about approaching media contacts, and what stories are relevant news stories.  It contains worksheets that would be helpful to public relations volunteers and professionals at every level.

Effective Media Communications--The Ammerman Experience

This book summarizes the essentials of effective media communications as taught in media training courses offered by The Ammerman Experience, a communications training firm based in Houston, Texas.