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In support of the 1998-2002 National Strategic Plan, the contents of this CD-ROM will help you achieve your marketing goals. The marketing merit badges will provide you with knowledge and tools to develop and implement a comprehensive marketing plan. Some of the attached files must be viewed in Adobe Acrobat Reader. If you do not have this program, you may download it for installation on your computer.
For information or assistance in utilizing any of the contents or information contained on this CD-ROM, contact the External Communications Division at 972-580-2270. These guidebooks will help with council marketing programs and plans, and include sample press releases, publicity ideas, media contact forms, surveys, and more. A number of television public service announcements are available in a variety of formats and at no cost to the council. Print ads created for placement in national media are also available for placement in local newspapers, magazines, event programs, presentations, etc. Clip art for all BSA programs, awards, and logos is available for local council use. Many more resources are available to enhance local council marketing efforts, including a dictionary of advertising terms, marketing order forms, the "Language of Scouting" style manual, and the 91st Anniversary publicity kit, among others. This sample of speeches, news releases, and editorials can be edited to inform the community about council news and events. The National President's Award for Marketing Excellence recognizes local councils for innovative marketing and public relations programs. Learn more about the award categories and how to enter. Providing evidence that the Scouting program is beneficial to young people is important to the BSA's key audiences. Many pieces are available for local council use, including the latest literature developed on national outcomes studies, the "BSA Environmental Scan," and a kit to aid with local research projects.
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